French Vogue is in danger of 'losing its soul' as Anna Wintour is pushing 'woke values' onto it

French Vogue is in danger of 'losing its soul' as Anna Wintour is pushing 'woke values' onto it

Vogue Paris is in danger of ‘losing its soul’ as Anna Wintour is pushing ‘American woke values’ onto magazine which ‘crushes elitist French spirit’, insiders claim

  • Insiders at Vogue Paris have claimed to a French newspaper the magazine is ‘losing its soul’ as Dame Anna Wintour is ‘pushing a woke American agenda’ on it
  • Accused of ‘crushing the elitist spirit’ by streamlining editions of fashion bible 
  • French edition of Vogue is also in danger of having the ‘Paris’ title dropped from its cover for next month’s edition for the first time in 70 years 


Vogue Paris is in danger of ‘losing its soul’ as Anna Wintour pushes ‘American woke values’ onto the publication to try and help its tumbling circulation numbers, insiders have claimed.

Dame Anna Wintour, 71, is Global Chief Content Officer for Vogue’s parent company Conde Nast and the  Global Editorial Director of Vogue having previously edited both the UK and US versions of the magazine.

The London-born editor, who is now based in New York, has been accused of ‘crushing the elitist Parisian spirit’ by streamlining global editions of the fashion bible, according to French newspaper Le Figaro.  

The French edition of Vogue is also in danger of having the ‘Paris’ title dropped from its cover for next month’s edition for the first time in 70 years.

Vogue Paris is in danger of ‘losing its soul’ as Anna Wintour pushes ‘American woke values’ onto the publication to try and help its tumbling circulation numbers, insiders have claimed.

In an editorial written this week, Le Figuro said Vogue has ‘wiped Paris off the map’  and accused Dame Wintour of curbing the fierce independence of the French edition of Vogue as part of a move to put magazine’s European titles under streamlined control.

It added that Condé Nast is also adapting to the world of online influencers and age social media activism with the prominence of group like Black Lives Matter and campaigns like #MeToo.

Last month, Conde Nast named  Eugénie Trochu as the new boss of their Paris edition taking over from Emmanuelle Alt, who had been at the helm for a decade.

Eugénie reports to Dame Anna and British Vogue’s Editor-in-Chief Edward Enninful, who is also European editorial director.

Le Figaro and other Paris media has also reported how cultural institutions are ‘resisting American wokeness’.

In September, Vogue Paris held an exhibition to mark the centenary of the magazine, with Wintour reportedly outraged by the lack of non-white women on the covers on display. 

Last month, Conde Nast named Eugénie Trochu (pictured) as the new boss of their Paris edition taking over from Emmanuelle Alt, who had been at the helm for a decade

Last month, Conde Nast named Eugénie Trochu (pictured) as the new boss of their Paris edition taking over from Emmanuelle Alt, who had been at the helm for a decade

Despite reported tensions with central operations, Enninful has supported the Paris edition, last month saying: ‘The French edition of Vogue is a source of inspiration around the world’.

Conde Nast has been streamlining operations of late. Last month, Adele made history by being the first person to cover US and UK Vogue at the same time.

However, the two publications are reportedly competing over getting rising star of British tennis Emma Raducanu on their respective covers.   

Conde Nast has been streamlining operations of late. Last month, Adele made history by being the first person to cover US and UK Vogue at the same time. However, the two publications are reportedly competing over getting rising star of British tennis Emma Raducanu (pictured) on their respective covers.

Conde Nast has been streamlining operations of late. Last month, Adele made history by being the first person to cover US and UK Vogue at the same time. However, the two publications are reportedly competing over getting rising star of British tennis Emma Raducanu (pictured) on their respective covers.

Vogue’s sister publication Tatler named the 18-year-old tennis star as ‘one of Britain’s hottest dates’ as she topped their little black book, set to be published in December.

 The magazine says fans should ‘brush up on your Mandarin (she’s fluent); work on your love game (she’s the hottest thing in tennis); and remember diamonds are for ever (she’s partial to Tiffany)’. Miss Raducanu is an ambassador for the jeweller. 

Conde Nast insiders say that Emma – who is biracial – is the ‘perfect match’ for Vogue’s new emphasis on diversity.  

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Bridie Pearson-jones

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