TL;DR: Sign up for the Google Analytics 4 Beginner’s Bootcamp(opens in a new tab) for just $19.99 (reg. $600) through Jan. 9.
For content creators, business owners, anyone aiming for a job in marketing, and plenty of other pros, understanding your website’s performance(opens in a new tab) is a big part of success. If you’ve heard of Google Analytics but haven’t gotten around to learning it, you may want to skip right over to Google Analytics 4 (GA4). GA4 is the next iteration of Google’s Universal Analytics (often referred to as GA), a free web analytics service that can help track the success of your organic and paid marketing efforts. As of July 1, 2023, all Universal GA users must have migrated to GA4. Whether you’re part of that migration or this is your first go-round, it might be a little overwhelming, but there are courses that could help you navigate the platform.
This Google Analytics 4 boot camp is a three-course training bundle that goes over foundational skills and the essential mechanics of GA4. Until January 9 at 11:59 p.m. PT, you can get the bundle on sale for $19.99 (reg. $600), no coupon needed.
Learn how to use Google Analytics 4
For a long time, you had to pay to use any version of Google Analytics. That didn’t stop it from being used on more than 28 million websites, but it did make it harder for users to practice with it on their own time. If you’re using the new year to look for a new job, gaining GA4 skills can help you stay competitive in the market.
Google Analytics 4 lets you see what your customers see, do, and buy while they’re on your site. It’s a lot of data, but you can learn to filter and segment your data in part one of the Beginner’s Guide. Led by content creation and social media growth expert Nick Nyxson, this course could help you start using GA4(opens in a new tab) to understand the people accessing your website.
Part two of the guide introduces you to Google Analytics 4 reports that give you a more detailed analysis of your target audience. Try out different kinds of reports and familiarize yourself with Google Tag Manager. That lets you look for specific types of activity on your sites, including conversion, site analytics, and remarketing.
The final course in the pack might be the one that saves you the most stress. Check out 25 lectures with two hours of content and learn how to configure and troubleshoot GA4. If something goes wrong or gives you strange results, this course could help you figure out what happened.
Become well-versed in Google Analytics 4 before the migration
If you want to learn to use GA4, get the Google Analytics 4 Beginner’s Guide(opens in a new tab) on sale for $19.99 (reg. $600). The sale ends January 9 at 11:59 p.m. PT.
Prices subject to change.