If you need more proof that most Millennials are officially “old,” then check out the affect eight little words printed on an Amazon box has had on the entire generation.
New packaging from the retail giant is printed with the words: “Oh. My. God. Becky. Look. At. This. Box.”
This is a play on words referencing the hit 1992 song Baby Got Back from Sir Mix-A-Lot.
The song opens with two women saying: “Oh my god Becky, look at her butt.”
For reference, the eldest Millennials – who would have been around 12 when this song came out – are starting to turn 43 this year.
After its release, Baby Got Back was number one on the US Billboard Hot 100 chart for five weeks and has been sampled and referenced in countless songs and films since.
Eminem, Nicki Minaj, Lil Wayne and Beyonce have all included nods to the hit track in their music.
Despite this, it appears the reference is completely lost on the younger generation – and Millennials cannot handle it.
Twitter user Tiffany Hardy revealed her shock when her 14-year-old stepson had no clue why Amazon would be putting such a strange bunch of words on their packaging.
The 34-year-old said when the boy saw the box he said: “What is that even talking about?”
“I’d like to announce that I am now ready for the urn,” Hardy said, alongside a picture of the box in question.
It didn’t take long before the post was shared thousands of times, sparking hundreds of comments and forcing Hardy to clarify some things.
“Since some people in my mentions are mad: No one’s expecting a 14 year old to know a 30+ year old song. I’m not trying to bond with my husband’s son over a song about big butts,” she said.
“This is just me realizing that kids are too young to know these songs and it makes me feel old.”
It appears there were many other Millennials feeling exactly the same way, with the post sending hundreds of people into a spin.
“My next door neighbor is named Becky and my kids said, ‘Mom, I think Amazon left Becky’s package at our house,’” another parent confessed.
“It occurred to me too that by now there were a bunch of people too young for this reference. Then I cried,” one person said.
It appears even older Gen Zers don’t know the reference, with one person claiming they matched with a 26-year-old who didn’t understand the phrase either.
Another added: “Sometimes I wonder if the generation before us did what we do now. Poking fun at how old we must be that the youth don’t have a clue to references from our days not so long ago.”
However, there were those that believed it was up to Hardy to educate her stepson on popular Millennial songs.
One commenter even claimed that she was “failing” the teen by him not knowing the reference.
“My 15 and 19 yos definitely know exactly what this is talking about,” they said.
Hardy joked that as soon as the teen asked, “Who is Becky?” that is “when I knew we had failed him.”