Whether you’re a student, a journalist, or a business professional, knowing how to do high-quality research and writing using trustworthy data and sources, without giving in to the temptation of AI or ChatGPT, is a skill worth developing.
As I detail in my book Writing That Gets Noticed, locating credible databases and sources and accurately vetting information can be the difference between turning a story around quickly or getting stuck with outdated information.
For example, several years ago the editor of Parents.com asked for a hot-take reaction to country singer Carrie Underwood saying that, because she was 35, she had missed her chance at having another baby. Since I had written about getting pregnant in my forties, I knew that as long as I updated my facts and figures, and included supportive and relevant peer-reviewed research, I could pull off this story. And I did.
The story ran later that day, and it led to other assignments. Here are some tips I’ve learned that you should consider mastering before you turn to automated tools like generative AI to handle your writing work for you.
Identify experts, peer-reviewed research study authors, and sources who can speak with authority—and ideally, offer easily understood sound bites or statistics on the topic of your work. Great sources include professors at major universities and media spokespeople at associations and organizations.
For example, writer and author William Dameron pinned his recent essay in HuffPost Personal around a statistic from the American Heart Association on how LGBTQ people experience higher rates of heart disease based on discrimination. Although he first found the link in a secondary source (an article in The New York Times), he made sure that he checked the primary source: the original study that the American Heart Association gleaned the statistic from. He verified the information, as should any writer, because anytime a statistic is cited in a secondary source, errors can be introduced.
Jen Malia, author of The Infinity Rainbow Club series of children’s books (whom I recently interviewed on my podcast), recently wrote a piece about dinosaur-bone hunting for Business Insider, which she covers in her book Violet and the Jurassic Land Exhibit.
After a visit to the Carnegie Museum of Natural History in Pittsburgh, Pennsylvania, Malia, whose books are set in Philadelphia, found multiple resources online and on the museum site that gave her the history of the Bone Wars, information on the exhibits she saw, and the scientific names of the dinosaurs she was inspired by. She also used the Library of Congress’ website, which offers digital collections and links to the Library of Congress Newspaper Collection.
Malia is a fan of searching for additional resources and citable documents with Google Scholar. “If I find that a secondary source mentions a newspaper article, I’m going to go to the original newspaper article, instead of just stopping there and quoting,” she says.