Oppo Brings AI Photo Editing Tool to Affordable Phones – CNET

Oppo is adding a new gen AI photo-editing tool to its midrange Reno phone series. The Chinese company announced the new tool on Friday, following in the lead of Samsung and Google’s mobile AI push.

AI Eraser lets you remove unwanted objects from images in your photo gallery by drawing a circle around them. The AI can then refill the leftover space. According to Oppo, the AI Eraser can accurately identify objects from over 120 categories, including people, pets, buildings and flowers. Some of this functionality can already be achieved with third-party apps, such as Adobe’s Photoshop, but AI Eraser allows you to perform photo-editing tasks natively on Oppo phones. 

Read more: Google Pixel 8’s AI Blurs the Line Between Reality and Fantasy

Google kicked off something of a gen AI arms race late last year, debuting a bevy of AI-powered features on its Pixel 8 series, including photo-editing tools such as Best Take Swap and Magic Eraser. 

Samsung followed in Google’s footsteps with Generative Edit, among other Galaxy AI features, on its flagship Galaxy S24 lineup. Similarly, the tool uses AI to delete or move objects in a photo and generate realistic-looking content to fill the space. However, the price range of Oppo’s Reno 11 series is significantly lower, with the Reno 11F starting at £259 (converts to roughly $324). Oppo is expected to debut more AI-based features on its phones in the coming months.

Smartphone companies are betting on gen AI, hoping it’ll be the next big thing to encourage people to upgrade their phones. Gen AI, where models create content based on prompts, has surged in popularity after ChatGPT’s viral success back in 2022. Major players like Microsoft, Google, Samsung and Amazon have integrated it into some of their most popular products. Apple, which is perhaps the last major Big Tech holdout, is rumored to bring gen AI features to its next-gen iPhone this year.

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Sareena Dayaram

April 12, 2024 9:45 am