Amazon debuts a generative AI-powered playlist feature

Amazon Music is joining Spotify in starting to offer a generative AI-powered playlist feature. For now, Maestro is available in beta to a small number of Amazon Music users in the US on iOS and Android.

Folks who are included in the beta will see Maestro on the home screen after they update to the latest version of the app. They can also access the tool by tapping the plus button to create a new playlist.

The idea is to use natural language prompts to create any kind of playlist imaginable. Your prompts can include sounds, activities, emotions and even emoji. Amazon suggests you might ask Maestro to whip up a playlist of songs that sound like the robot emoji (in which case you’ll probably hear a bunch of Daft Punk tracks). Other prompts the company suggests include “😭 and eating 🍝,” “Make my 👶 a genius,” “Myspace era hip-hop” and, bizarrely, “Music my grandparents made out to.” Ewwww.

Based on those ideas, it does seem that Maestro is more or less ready to handle whatever prompts you can throw at it, though Amazon notes that the tech is still in beta. As such, Maestro might not always get things right immediately. The company also says that it has safeguards in place to prohibit offensive language and inappropriate prompts.

Amazon plans to roll out Maestro more broadly over time. As things stand, Amazon Music Unlimited subscribers can listen to Maestro playlists instantly and save them for later (or share them with friends). Prime members and users on the ad-supported free tier can listen to 30-second previews of their playlists before saving them.

Earlier this month, Spotify debuted a similar feature for Premium members in the UK and Australia. AI Playlist works in much the same way as Maestro.

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Kris Holt

April 16, 2024 3:08 pm