Lady Amelia Windsor strips down to her knickers as she promotes £100 pack of sustainable underwear – as fans gush over how ‘brave’ she is

Lady Amelia Windsor has stripped down to her underwear to promote a £100 pack of sustainable knickers.

The model, 28, who is 43rd in line to the throne and lives in Notting Hill, shared a video of herself modelling Stripe and Stare’s underwear earlier this week.

On her Instagram, Lady Amelia – who is the granddaughter of Prince Edward, Duke of Kent – posted a video of herself stepping out of a front door wearing nothing but a black t-shirt, red underwear, scarf and trainers.

The video opens with Amelia stepping out of a front door and shutting it behind her. 

She then tosses her scarf over her shoulder before walking down the steps to the camera.  

The pair of underwear of have ‘Monday’ written on the front – as Amelia promoted the brand’s days of the week offerngs. 

Amelia captioned the playful promotion: ‘Start the week off right [with] Stripe and Stare. 

‘The comfiest and softest undies made from Tencel Modal wood based fibres that are fully biodegradable’ 

Amelia then ended the post by offering her 102,000 followers a personalised discount code. 

Stripe and Stare’s ‘Days of the Week’ underwear – which is made of 95% biodegradable TENCEL – retail for £100 for a pack of eight.

The post amassed hundreds of comments from Amelia’s followers – with many praising the cheeky advert.

One replied: ‘Yesss Meels! Obsessed with my Stripe & Stare pantalons.’ 

Another added: ‘How very brave during these cold winter days. Looking stunning in these gorgeous undies.’ 

‘Try not to catch a gold,’ a third concerned follower said. ‘She is the moment,’ a fourth gushed. 

However, this isn’t the first time Lady Amelia has worked with a sustainable underwear brand.

In 2021, she posed for polaroid-style snaps wearing environmentally sustainable baby pink bramade from seaweed and woodpulp for Alexander Clementine.

On the books of Storm management, an agency which once represented Kate Moss, Lady Amelia has modelled for brands including Dolce & Gabbana.

The agency writes: ‘Most recently, Amelia collaborated with luxury knitwear brand Brora where she drew inspiration from her love of the sea and donated a portion of all sales to the Blue Marine Foundation.

‘Amelia is hugely committed to supporting sustainable fashion and her Instagram features many of the sustainable brands she is passionate about. ‘

Amelia, who lives in Notting Hill with her sister, has also been making a name for herself with designer collaborations, including collections with SALOME and Pretty Ballerina.

Her modelling career was launched in 2016, when she graced the cover of Tatler, who dubbed her Britain’s ‘most beautiful’ royal. 

In 2017, she walked for Dolce and Gabbana at Milan Fashion Week, and featured on the cover of Vogue Japan that same year. 

She walked for D&G again in 2019 when the fashion house presented its 2019 Spring collection. 

Since then, she has collaborated with Bulgari, Chanel and is a contributing fashion editor for Tatler magazine. 

The socialite and model is also a budding designer who has collaborated on several fashion collections over the years, focusing specifically on accessories.