TARGET shoppers have pointed out what they call a “pink tax” on children’s clothing in the store.
Mum Meredith Alston shared videos to her TikTok page showing what she believes are differences between the clothes marketed for girls and those aimed at boys.
Sharing pictures of two pairs of shorts she tells followers: “I don’t have to tell you which pair was made for girls and which pair was designed for boys.
“Just look at the length, the tiny little pockets. As if girls don’t have s*** they want to put in their pockets, like they don’t collect things.
“This matters because who is going to get dress coded, who is going to be told that their shorts are too short?”
Posting under the TikTok handle @naptown_thrifts, Alston adds: “And don’t tell me to just shop in the boys’ section because that’s not what this is about.”
Comparing two more pairs of shorts Alston notes the additional pockets in the ones marketed for boys.
She adds: “And yet the boys are somehow cheaper.”
Alston noted a “barely functioning” pair of shorts in the girls section are more expensive than one in the boys zone.
“Trust me, you don’t have to dig at all [for these comparisons], ” she adds.
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Alston also shares pictures of what she says are girls pants with no reinforced knees versus pairs marketed at boys which have the extra support.
She told DailyDot.com: “There are certainly sustainable, gender-neutral children’s clothing brands out there, they’re just not in my price range.
“It’s sad there aren’t more options out there.”
In 2015 it was reported that Target were moving away from gendered products.
The store said in its blog at the time: “We never want guests or their families to feel frustrated or limited by the way things are presented.
“Over the past year, guests have raised important questions about a handful of signs in our stores that offer product suggestions based on gender.
“In some cases, like apparel, where there are fit and sizing differences, it makes sense. In others, it may not.
“We know that shopping preferences and needs change and, as guests have pointed out, in some departments like Toys, Home or Entertainment, suggesting products by gender is unnecessary.”
The store’s website still filters for girls and boys’ clothing.
After Meredith’s videos were viewed more than a million times other moms commented they’ve faced the same struggle buying for their daughters.
One wrote: “The pink tax starts so early.” Another added: “This is a patriarchal issue, not an aesthetic one.”
The Sun has contacted Target for comment.
A Target worker has revealed that the department store uniform of a red shirt and khaki pants is “uncomfortable”.
The Sun also revealed how employees reportedly have just 15 seconds to respond to a customer’s call for help.
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